By partnering with Masterclass, we sought to find ways to provide a unique product offering targeting Gen X and Boomer empty nesters to enhance learning and personal development. By bridging the physical and digital learning landscapes, Niche is a harmonious blend of traditional and virtual learning pathways.
Provide empty nesters with the tools for meaningful activities and celebrity instruction to fill their time, find new purpose, and track their progress.
Subscription Boxes
Customized subscription boxes paired to each class offering and delivery synced based on a users class/level completion.
Virtual Learning Platform
Virtual learning and personal development platform with celebrity led classes and personal development trackers.
A look into what the project entailed across the our many changes, iterations and explorations! So much to delve into.
Research & Discovery
Understanding what current solutions are serving the market and what issues our target segment may have using these.
Brainstorming & Ideating
We went through many rounds of brainstorming to uncover user insights that guided our design process.
Wireframing
Both individually & collaboratively, we sought to gray box solutions and decide on a path forward for Masterclass.
High Fidelity & Final Designs
With branding, illustrations, badging, logos, packaging and marketing, our final design embodies not only our target market, but the originality of our team.
Masterclass provides celebrity instructions for those pursuing new hobbies or interests. The current market is aimed to capture 25-33yrs old, with class offerings from art & crafts to business advice.
By looking at what competitors Masterclass is up against and exploring additional subscription box leaders, we assessed the current market offering and identified a unique opportunity for Niche to enter as a multi-dimensional product.
To gain a deeper understanding of the problem and address our bias, we jumped straight to our user group. By creating a interview guide, we sought to understand the true experience of this life transition.
Each team collaborator had in-depth interviews with eight 50+ aged men and women to ask a series of questions, gauging the extent of the problem and possible solutions.
By compiling the data we collected from a number of studies and our interview findings, we came up with the four pillars that would guide Niche and a seamless user experience.
Celebrity Instructors
Interviewees valued celebrity instruction, but only from celebrities that are from their age group and/or are experts in the field.
Curated Project Boxes
Interviewees want high end and curated items that would enhance their learning an development.
Personal Development
Interviewees desire ways to not only gain new skills, but further their own development. After time developing their kids, they want time to themselves.
Purpose Driven
Interviewees wanted to learn new skills that in turn would develop and help their community. They hoped classes would provide them ways to give back.
With so much rich insight, we needed to identify an effective flow for onboarding, navigation, and learning that catered to and highlighted the core of what our users needed. Though these are just a few rounds of drawings, we iterated heavily off of the pen & paper.
Identifying what we wanted to capture was critical, but we also wanted to focus in on what Niche isn't. This ensured that our narrative was in line with the needs of our user group.
Relying on the current Masterclass flow, I pushed to understand how onboarding plays a role, focusing on how to connect our users more quickly to the classes they want to take.
Our focus shifted into how a user could interact with and explore the available classes. The main CTA is around purchasing the class, but I wanted to encourage exploration, to key the user in on the value.
Once users could clearly identify how to find and purchase a class, the question became how to open, unlock, and take the classes associated with the subscription boxes received.
The last round of iterations had a focus on what personal development could look like and how to help users engage with this specific feature. Explorations in badges, goal setting, and time trackers led to our final ideas.
Feature One
Incorporating a touch of elegance into the MasterClass user experience, I introduced a feature that lets users select their preferred celebrity instructors with a dash of feminine flair. Now, users can explore a curated lineup of influential women across various fields, empowering them to learn from their icons while enjoying a more personalized and inspiring journey through MasterClass.
Feature Two
This design not only prioritizes digital interaction but also bridges the physical and digital realms by offering physical subscription box curated by the chosen celebrity instructors. By extending the MasterClass offering into the subscription box space, users can enjoy a holistic learning journey, receiving tangible items and materials that complement their digital lessons, creating a truly immersive and engaging educational experience.
Feature Three
Incorporating tailored journal activities for each lesson, providing users with a reflective and introspective experience. These journal prompts are thoughtfully integrated into the digital platform, allowing users to document their progress, insights, and personal growth, ensuring that the MasterClass experience transcends mere learning, empowering individuals to apply newfound knowledge and wisdom to their lives.
Feature Four
Our purpose-driven approach extends beyond skill acquisition. After users complete their learning journey, we source opportunities for them to actively engage with and contribute to their nearby communities, putting their newfound skills to meaningful use. By fostering a sense of social responsibility and empowerment, we aim to create not just learners, but agents of positive change who can make a real impact in the world.
During my time working on this collaborative project, I've gained invaluable insights into the dynamic and evolving field of user experience design. This experience has not only honed my design skills but has also reinforced the importance of empathy, creativity, and adaptability in crafting meaningful digital experiences.
Cross-Functional Collaboration
Working closely with developers, content creators, and stakeholders enhanced my ability to communicate design intent effectively and align it with project goals and constraints.
Cultural Sensitivity and Inclusivity
I discovered how to create interfaces that resonate with diverse audiences, considering cultural nuances and accessibility requirements to ensure that the user experience is truly universal and welcoming to all.
Behavioral Psychology Integration
Understanding how cognitive biases, emotions, and habits influence user behavior allowed me to craft designs that not only look good but also nudge users towards desired actions effectively.
Purpose Driven Nudges
By leveraging user research and understanding their individual goals and aspirations, I can design nudges that inspire users to take actions that not only benefit them but also contribute to causes or initiatives they deeply care about.
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