Mixed Method Case study evaluative research conducted to understand member experience and reduce company churn.

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Evaluation research conducted to assess the software’s usability, efficiency, and accuracy. I provided recommendations to enhance user experience and improve search functionality.

End-to-end app redesign for Masterclass, tailored to Boomer empty nesters, blending physical and digital experiences to meet their lifelong learning needs and personal development.

Evaluation research conducted to understand low user ratings and identify opportunities to improve the product experience, with the goal of increasing member attendance. This research increased member attendance by 20%.

Designed curriculum, visuals, and interactive content for seven homework modules, for 12,000 student annually, transforming the course into a flipped classroom model to enhance student engagement.

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